Data Verify

When it comes to E-Mail Marketing, E-Mail List Validation is Essential

Validating your email address can save you time and money

Posted by Data247 Staff on 02/03/2018

It seems like every day there is a new way of communicating—with everything from chat bots to snaps, to boomerangs and more—but one form is definitely here to stay…and that is email. For over a decade, email is one of the highest ROI generating channels for marketers and is a must-have for every marketing strategy.

That is why, it is so important that marketers take the right approach, especially when it comes to email validation. Some marketers might think there’s no harm in bounce emails, when actually, bounce rate is really important to keep an eye on because it directly affects sender reputation. Mailbox providers employ a variety of ways to calculate sender reputation, and one of the ways is by measuring the bounce rate.

If an individual or a company continuously sends emails with high bounce rates, then mailbox providers will identify this as poor list management and the sender can be labeled as a spammer. Once a sender’s reputation is tanked, it is much more difficult to prove legitimacy and get emails in front of actual potential customers.

The first step to establishing and building sender reputation is to validate all your email leads. It’s really important to sort out the good apples from the bad ones… so that a few bad apples don’t spoil your whole crop!

By doing this you can reduce bounce rates up to 98% and reap all of the following benefits:

  • You’ll save money by cutting out invalid sends and increase your revenue.
  • You won’t be labeled as a spam account and be protected from issues like account suspension.
  • You’ll have higher open rate, which can lead to higher click-through rates and purchase rates.
  • You’ll increase your sender reputation score and achieve a higher inbox placement rate.

With so much to gain when you get email validation (and a lot to lose if you don’t), what are you waiting for? Get your email lead lists validated today at

It’s only $0.003 (yes you read that right) per email and you can try it out for free! Sign up for a free trial here: